B2B platforms fail when designed like consumer apps. Enterprise buyers have different mental models, different success metrics, and zero tolerance for a beautiful UI that makes them less efficient.
What We Deliver
B2B Platform Design Services
Stakeholder Research & Journey Mapping
Interviews with buyers, approvers, admins, and end users — each with different goals, permissions, and frustration points. Journey maps that reveal where the current process breaks down.
Information Architecture
Navigation taxonomy, permission hierarchy, and content structure designed for a user who will use the platform every day — not just for a demo.
Role-Based Dashboard Design
Distinct UI experiences for each role (buyer, approver, admin, finance) — same platform, different information density and action sets based on what each role actually needs.
Design System Creation
A component library in Figma with tokens for colour, typography, spacing, and density — matched to enterprise conventions your buyers recognise, not consumer trends.
Usability Testing with Real Users
Moderated sessions with 3–5 users from your target buyer persona — not internal stakeholders, not your sales team. Real users, real friction, real fixes.
Developer Handoff & UAT
Annotated Figma files, interactive prototype for UAT, and presence during the first developer sprint to answer implementation questions and prevent design drift.
How It Works
Our B2B Platform Design Process
Discovery
Stakeholder interviews, competitor platform review, and current-state process documentation. We understand the workflow before designing a pixel.
Information Architecture
Site map, navigation structure, and permission model. Reviewed with every role's representative before proceeding to wireframes.
Wireframes
Low-fidelity screens for every key workflow — focused on structure and logic, not aesthetics. Faster to iterate at this stage than in high-fidelity.
Visual Design
High-fidelity screens applying your brand. Data-dense layouts, clear hierarchy, and micro-interactions that communicate system state.
Prototype Testing
Clickable prototype tested with real users from the target buyer persona. Findings reported with severity ratings and recommended fixes.
Handoff
Annotated Figma file, component library, and a handoff call with the development team. Available for questions throughout the build.
Technologies We Use
FAQ
Common Questions
What makes B2B UX different from B2C?
B2B users are power users who use the platform for hours every day. They prioritise efficiency, information density, and keyboard shortcuts over visual delight. They have multiple roles to serve, complex approval workflows, and often switch between the platform and email/ERP constantly. Designing for them requires research, not assumptions.
How many user roles and personas do you typically design for?
3–5 roles for most B2B platforms: end user, manager/approver, admin, and sometimes finance or external vendor. We design distinct experiences for each role rather than showing and hiding the same UI.
Do you do the frontend development too?
Yes — we can design and build. Many clients engage us for design first, then development. Others have their own development team and just need a handoff-ready Figma file. We are flexible on scope.
How do you handle feedback from multiple stakeholders?
We use Figma's commenting system and run structured feedback sessions with stakeholder groups separated by role. We document every piece of feedback, explain our design rationale for choices we push back on, and version the file so you can see the history of decisions.
What is the typical timeline for a B2B platform design?
Discovery and IA: 2 weeks. Wireframes: 1–2 weeks. Visual design: 2–3 weeks. Testing and iteration: 1–2 weeks. Total: 6–9 weeks for a mid-complexity platform. Development adds 12–20 weeks depending on feature scope.
Ready to Get Started?
Tell us about your project and we'll respond within 24 hours with a scoped proposal.