WhatsApp open rates in India average 85%+ — compared to 20% for email. Your messages get read.
What We Deliver
WhatsApp Marketing Automation Services
Campaign Strategy & Setup
Audience segmentation, message sequence design, A/B test planning, and timing strategy built around your sales cycle and customer journey.
Template Creation & Approval
Compliant message templates written for Meta's marketing, utility, and authentication categories — submitted and approved before your first send.
Broadcast Scheduling
One-time and recurring broadcast campaigns scheduled to segments of your contact list with personalisation variables (name, order ID, product) filled from your CRM or database.
Drip Sequence Automation
Time-delayed or event-triggered message sequences — welcome series, lead nurture flows, cart abandonment recovery, and post-purchase follow-up — running automatically 24/7.
Contact Segmentation
Dynamic segments based on behaviour (clicked, replied, purchased), demographics, and custom tags — so the right message reaches the right person at the right moment.
Analytics & Opt-out Management
Delivery rate, read rate, reply rate, and opt-out tracking in a dashboard your team can check daily. Opt-outs are honoured immediately to keep you compliant.
How It Works
Our WhatsApp Marketing Automation Process
WABA Onboarding
If you do not have a WhatsApp Business API account, we set it up first. Phone number registered, business verified, initial templates submitted.
Template Creation
First batch of templates written and submitted. Marketing templates require Meta approval (24–48 hours). We write templates that pass first time.
List Segmentation
Contact list imported, cleaned, and segmented. Opt-in status verified for every contact — non-opted-in contacts are quarantined.
Campaign Setup
Broadcast and drip sequences built in the platform. Personalisation variables tested. Delivery and opt-out webhooks verified.
Testing
Full end-to-end test with a seed list. Delivery confirmed, opt-out flow tested, and personalisation variables verified before production send.
Launch & Monitoring
First campaign sent. Delivery rates monitored in real time for the first 24 hours. Monthly performance review and template refresh cycle established.
Technologies We Use
FAQ
Common Questions
Is this different from the WhatsApp Business App?
Yes — completely. The Business App is a mobile app limited to one user and no automation. The API allows programmatic sending, bulk broadcasts, drip sequences, and CRM integration. You need the API to do any kind of marketing at scale.
Can I send promotional messages on WhatsApp?
Yes, since 2021 Meta allows marketing messages via the API. Recipients must have opted in to receive marketing messages from you. Templates must be pre-approved by Meta. Messages outside an active conversation window require a template — free-form messages are only allowed within 24 hours of a user-initiated conversation.
What are the per-message costs?
Meta charges per conversation (a 24-hour window), not per message. India rates: approximately ₹0.58 per marketing conversation, ₹0.14 per utility conversation, and ₹0 for service conversations (user-initiated). We model your expected monthly cost before you commit.
How do opt-outs work?
When a user replies STOP or blocks your number, we receive a webhook and immediately mark them as opted out. They will never receive another message from you. Violating this is a Meta policy breach and can result in your WABA being banned.
How many contacts can I reach per day?
New WABA accounts start at Tier 1: 1,000 unique conversations per day. This scales to Tier 2 (10,000), Tier 3 (100,000), and Unlimited as you maintain a good quality rating. We manage your quality rating as part of the service.
Ready to Get Started?
Tell us about your project and we'll respond within 24 hours with a scoped proposal.